Have you heard that story yet about how Amazon is destroying traditional retailers?
Let me ask you: Is this actually the case? Is this it for retailers? It’s over?
Fortunately we have actual data that can help us answer this question. We’re not making guesses based on estimates that will be revised 20 times over the next few quarters. As Technicians we know what is actually taking place between the buyers and sellers for these stocks. It’s up to us to make the correct interpretations, of course, but that price data is the only reliable data in existence when it comes to retail stocks.
This is the infamous chart of the S&P Retail Index, which is equally weighted. So in this chart, Amazon does not represent a large percentage of the index. Each retail stock, about 94 of them, are weighted approximately the same across the board. [Read more…]