Consumer Staples stocks are breaking out to new all-time highs. These are the stocks representing the companies whose services and products we as consumers would still buy regardless of how bad the economy might be. These stocks historically outperform by a lot when stocks in general are under pressure, which makes sense right?
I mean, no matter what, we’re still going to brush our teeth and wash our dishes, drink beers and smoke cigarettes. Those are the “Consumer Staples”: Procter & Gamble, Pepsi, Philip Morris, etc.
When stocks are doing well, you’ll see Staples underperforming, because money is less willing to pay up for those defensive less growthy stocks. I wrote about this here and how this plays into our approach in the current market environment.
Anyway, here are Staples breaking out to new highs, and key extension level: [Read more…]