Pfizer Canada has modified an assessment chart that was originally developed by the US Air Force, which provides guidelines as to when and how to respond (or not respond) to comments on social media networks.
![5-18-11 Pfizer Social Media Response Flowchart](https://allstarcharts.com/wp-content/uploads/2011/05/5-18-11-Pfizer-Social-Media-Response-Flowchart2.jpg)
Sources:
Pfizer’s Social Media Response Flowchart (ContentManagementConnection)
How to Respond to Blog Posts (ChartPorn)