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Off The Charts

On Target With Retail | Jeff Macke Is Off The Charts

Strap in. When Jeff Macke is driving the conversation, you need to pay attention. The wisdom, wit, and one-liners fly by fast.

While other seven-year-olds spent their weekends playing with Lincoln Logs and Wiffle Ball, Jeff was riding around town in a station wagon with his dad, visiting Target stores. He wasn’t just tagging along—he was analyzing end-caps, product presentations, and the cleanliness of the floors and staff.

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Off The Charts

Episode 3: Brian Shannon Is Still Breaking The Rules

If there is one thing that stands out from any conversation with Brian Shannon about the trading process, it is this: For discretionary traders, there are no rules. Instead, there are “guidelines.” And because Brian is human, he occasionally breaks his guidelines and suffers the same consequences as anyone else. Everyone gets what they deserve. Even a trader of 30+ years like Brian Shannon. If a trader buys the dip or sells the rip without a plan to control her risk then she, too, will get what she deserves. Eventually. The market is always on the hunt for our weaknesses. 

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