The last decade-plus has featured extended periods of US leadership and only brief bouts of with the rest of the world on top. While it may be outside of the experience or active memory for many investors, the first decade of this millennium saw the exact opposite: persistent strength from the rest of the world and little leadership from the US.
Why It Matters: When it comes to global equity exposure, diversification has been a dirty word for a decade. US investors have not been rewarded for looking overseas. Now that is changing. Absolute uptrends are more common right now outside of the US than within our borders. Our asset allocation model that uses the ACWI (60% US) as a benchmark is near max underweight equities (versus bonds and commodities), while a version that takes the US out of the equation is at max overweight equities. Investors are taking notice, with US equity ETFs seeing outflows and foreign equity ETFs experiencing a surge in inflows. The paradigm is shifting and investors are getting on board.