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Amazon is ignoring Retail

Amazon: Bored By Retail

Shares of Amazon fell as much as 10% after hours on Thursday after the world's second biggest retailer reported decent earnings then announced plans to spend $200 billion next year, some 60% more...

The Jeff Macke Portfolio
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Jeff's Retail Portfolio
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$AMZN
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CROX macke 2-4-26
I think DECK just gave us a preview of CROX.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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After an extraordinary run, precious metals pause as volatility finally makes itself heard.

Precious metals have been on an absolute tear for nearly two years now, and there’s no point pretending otherwise. 

Since Gold entered a brand-new secular uptrend on March 4, 2024, this market has rewarded those who stayed with the trend...

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Amazon Macke 1-16-26
They've got some good stuff cooking.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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Last week was not, in fact, time to buy LULU

Right Instinct, Wrong Picks

My feelings to the contrary, last week did not prove to be a good time to buy Lululemon. The troubled athleisure co found itself in the headlines again for the same news for the second week...

The Jeff Macke Portfolio
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1167
Jeff's Retail Portfolio
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Gold stocks are breaking out against the S&P 500.

There are moments in every bull market when the message becomes impossible to ignore. 

The pullbacks stop working. 

The skeptics get louder. 

And price just keeps pressing higher anyway.

That’s where we are right...

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Lulu
Full Transparency: Buying Lululemon

Buying Lululemon and making some sales

 

It's time to buy Lululemon. 

Now, I'm not into catching falling knives and Lulu doesn't even have a CEO right now. Worse still, the company is coming off a...

The Jeff Macke Portfolio
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macke portfolio
1167
Jeff's Retail Portfolio
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The following slide deck and accompanying video are from a presentation I gave at our Portfolio Accelerator Miami event in January 2026. 

These in-person gatherings we do are kept small by design, but I felt this session was especially...

Breakout Multiplier
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Silver miners put in a major base breakout last week.

This precious metals market is doing something that frustrates bears, humbles top-callers, and rewards anyone willing to simply respect the trend.

Every dip continues to get bought. 

Breakouts are sticking. 

Former...

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Featuring A Deep Dive on Amazon

2025 has obviously been very good to us at The Macke Portfolio. In fact, it's been one of the best starts to a year that I can remember.

As of last Friday, we were up 26.5% for the year, outpacing the S&P and more than double the lame $XRT...

The Jeff Macke Portfolio
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WRBY jan 26
So I'm adding leverage to my WRBY position.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
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Our key intermarket ratios confirm this precious metals bull market is intact.

This market is on fire.

Every dip continues to get bought, and the message from price could not be clearer. 

Gold and Silver futures are printing fresh all-time highs. 

Platinum and Palladium are digesting gains in tight,...

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Big Gains as Aritzia Nails Earnings

Starting With a Bang

 

 

 

The Portfolio+ and "10 to Hold" portfolios are jumping out to nice gains in 2026, led by Aritzia, Warby Parker and general enthusiasm surrounding Consumer...

The Jeff Macke Portfolio
Video
macke portfolio
1167
Jeff's Retail Portfolio
$XRT
$ATZ.TO
$WRBY
$ATZAF
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SFIX jan 7, 2026
I'm betting on more upside.
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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