With earnings season in full swing, unique opportunities with options often spring up.
It's pretty common for the prices paid for options to increase leading up to earnings announcements. It's a classic example of the battle of fear and greed playing out. On one hand you've got nervous shareholders purchasing insurance to protect themselves from any serious adverse price action, bidding the prices of puts higher. On the other hand, you've got shark speculators looking to participate in a sharp reaction to make a quick buck in either direction, adding further buying pressure to both puts and calls.
The astute options participant can use this battle to leverage into his own vision of the big picture.
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