The Journalists Got The Memo

JC Parets
October 8, 2022

A funny thing tends to happen near the end of important trends.

The journalists finally catch on.

It's never at the beginning of trends. That's not when they get excited.

It's when everyone has finally agreed that a trend is in place, which by definition, is late in the cycle.

You see, the journalist community does an amazing job of aggregating consumer & investor sentiment. I find they are the very best at this.

They have their ear to the ground. They talk to a lot of people. And they also ignore price trends until it's time to write the article. That's when they discuss what price has done in order to justify that sentiment.

This isn't a knock on journalists. It's their job. And they are the very best in the world and figuring out what people are thinking.

It's just important for us as investors to understand how this process works.

The journalists finally figure out the trend. Then they have to write the article. Then they have to design the cover art. The cover art needs approvals.

It's a process. And it's not a short process either.

So by the time all that is completed, and the magazine cover finally gets published, it's usually towards the very very end of that trend.

We've seen it a million times.

And now the journalist community is piling into this Strong US Dollar story.

Now.

Almost 2 years after the Dollar started to strengthen.

Now is when they decided to come up with this cover?

Hilarious right?

Bloomberg Businessweek did the same thing a few days ago. Maybe even more obnoxious: See here.

This weekend's Barron's cover above reminds me a lot of one of the most epic and well-timed magazine covers in stock market history:

This was in December of 2016. The US Dollar peaked a week later. And then came crashing down.

So we're keeping a close eye on the ol' USD.

Now more than ever - considering all the journalists now know about it too.

You can read my notes on the US Dollar here.

Let me know what you think.

Chime in here.

- JC

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