This week we're looking for a long setup in the FMCG sector. There are pockets of this sector that are displaying strength and we'd like to focus on one such idea this week.

We retired our "Five Bull Market Barometers" in mid-July to make room for a new weekly post that's focused on the three most important charts for the week ahead.

This is that post, so let's jump into this week's edition.

From the desk of Steve Strazza @sstrazza

This is one of our favorite bottoms-up scans: Follow The Flow. In this note, we simply create a universe of stocks that experienced the most unusual options activity -- either bullish or bearish... but NOT both.

We utilize options experts, both internally and through our partnership with The TradeXchange. Then, we dig through the level 2 details and do all the work upfront for our clients. Our goal is to isolate only those options market splashes that represent levered and high-conviction, directional bets.

We also weed out hedging activity and ensure there are no offsetting trades that either neutralize or cap the risk on these unusual options trades. What remains is a list of stocks that large financial institutions are putting big money behind... and they're doing so for one reason only: Because they think the stock is about to move in their direction and make them a pretty penny.

I feel like I say this every time I put a bearish trade on these days: My bearish muscles feel out of shape!

But the ASC team put out a bearish piece on transportation stocks last week and one of the airlines, in particular, has a setup that is uniquely interesting to me.

So it's time to put in our bearish reps to rebuild these muscles!

To kick off every week, our first priority before diving straight into our Crypto charts is to ask the simple question: Who won and who lost?

We simply scan for the largest gainers in our Crypto Universe for the prior week, and even more importantly, the largest single-day moves from the prior week. So even if a coin didn't perform the greatest for the full week, identifying substantial surges of demand throughout the week gives us great clues to where any potential future relative strength could lie.

We do similar scans for every other major asset class in the World (Stocks, Rates, Commodities & Forex), so this is no different.

All we want to know is who the leaders are.

So here it is!

From the desk of Steve Strazza @Sstrazza

Welcome to our latest Minor Leaguers report.

We've already had some great trades come out of this Smallcap-focused column since we launched it late last year and began rotating it with our flagship bottoms-up scan, "Under The Hood."

To make the cut for our Minor Leagues list, a company must have a market cap between $1 and $2B. After applying price and liquidity filters, we simply sort by proximity to new highs in order to focus on the best players.

From the desk of Steven Strazza @Sstrazza

In last week's Mystery Post, we discussed this chart and posed the question as to whether or not it was about to finally break out above those prior highs.

With price coiling in a bullish flag-like continuation pattern, yet showing waning momentum - responses we're mixed with many wanting to wait for more information.

The chart was a long-term look at the Global Auto ETF $CARZ. And as far as the impending breakout is concerned, it looks like we got our answer this week...

Here's the same weekly bar chart. Looks a bit different now, doesn't it?

From the desk of Steve Strazza @Sstrazza

Our Top 10 report was just published. In this weekly note, we highlight 10 of the most important charts or themes we're currently seeing in asset classes around the world.

Momentum Rebalance Heavy On Financials

One of the big lessons investors have been taught this year is that Growth is not Momentum. For many years, Growth-oriented sectors held the reigns of Momentum strategies. But that's not because the two are synonymous in any fundamental way. It's simply because growth stocks have been where the momentum is. In other words, they've been going up!

Well, that's changing and this is yet another data point that supports this view. After MSCI’s semi-annual rebalance of the Momentum Factor ETF $MTUM, Technology has shrunk from a 41% to 18% weighting, while Financials’ weighting has shot up from a measly 2% to 32%. Moreover, both Consumer Discretionary and Communications have shrunk in their weighting, while the other Value sectors - Industrials, Materials, and Energy - now represent a far more significant portion of the ETF.    

From the desk of Steve Strazza @Sstrazza

Check out this week’s Momentum Report, our weekly summation of all the major indexes at a Macro, International, Sector, and Industry Group level.

By analyzing the short-term data in these reports, we get a more tactical view of the current state of markets. This information then helps us put near-term developments into the context of the big picture and provides insights regarding the structural trends at play.

Let’s jump right into it with some of the major takeaways from this week’s report:

* ASC Plus Members can access the Momentum Report by clicking the link at the bottom of this post.

 Macro Universe:

From the desk of Steve Strazza @Sstrazza

We held our June Monthly Strategy Session this past Thursday night. Premium Members can access and rewatch it here.

Non-members can get a quick recap of the call simply by reading this post each month. 

By focusing on long-term, monthly charts the idea is to take a step back and put things into the context of their structural trends. This is easily one of our most valuable exercises as it forces us to put aside the day-to-day noise and simply examine markets from a "big-picture" point of view.

With that as our backdrop, let's dive right in and discuss three of the most important charts and/or themes from this month's call.

We've been talking a lot about crypto markets lately.

In fact, we just launched a new column exclusively for this emerging asset class.

As JC mentioned this morning, we've found quite the winning formula in selfishly pursuing projects and creating content that WE like. Fortunately, it usually turns out that our readers and clients think what we do is cool and valuable too.

Just like our new Saturday Morning Chartoons, everything we're doing with crypto lately is another great example of this self-serving strategy of ours.

Along those lines, we just created a custom index for cryptocurrency that we think is pretty damn neat. It also got us thinking about something...

Everything you see us do here is an incredibly selfish endeavor.

We build the tools that WE think are helpful. We build the scans and strategies that WE find valuable.

All the money we reinvest in people and technology are to accomplish OUR goals.

That's been our mission since day 1: Keep it selfish. Do what WE think adds value to OUR process.

And as it turns out, all of you agree with most of what we do. You ALSO think those tools and strategies are valuable and/or cool.

I've had a front row seat to this beautiful phenomenon for over a decade.

So when we're having talks internally about upcoming projects, I find myself always reverting to that:

Do WE think it's cool?

Do WE think it adds value?

Because if we do, then my bet is most of our audience will also.

And that has worked well for us over the years.

So with that theme of selfishness in mind, I personally love to flip through charts on Saturday mornings. I find that to be way more valuable than reading the newspaper, or god forbid watching television.