Social Networking Audience Hits New Highs

Last Month Facebook, Linkedin, Twitter, and Tumblr each hit new all-time U.S. audience highs. Meanwhile, MySpace.com saw its audience decline by nearly 50% in the past year while average user engagement has dropped 85%. They saw just 34.9 million visitors this month barely holding on to their #2 position. Here is the Facebook vs Myspace chart via Comscore. How about that Golden Cross in the Spring of 2009?

Today Facebook is the 4th largest U.S. web property in audience size with 157.2 million visitors in May, representing an all-time high and a gain of 3.2 million visitors vs. the previous month. Linkedin.com saw 33.4 million visitors in May, Twitter.com 27 million and Tumblr.com 10.7 million. There is a trend here folks.

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. Back in 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes spent online. Another trend here. Go read the read the rest of the story at Comscore.